• Fine Gold & Platinum Jewelry
  • Jewelry with a Rich History
  • Unmatched Quality
Fine Gold & Platinum Jewelry
Jewelry with a Rich History
Unmatched Quality

We specialize in

Gold and Platinum

Browse our carefully curated collection of solid 14K gold and above. Never plated. Not gold-filled. The real thing, guaranteed.

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Custom Design

Jay Lubeck has been custom designing gold and platinum jewelry for 48 years.

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Handcrafted Sterling Silver

Our sterling silver line is handcrafted in house from start to finish by Kindred Lubeck.

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We offer repairs, replications, and transformations of your silver, gold, and platinum jewelry. We offer basic watch repairs in house, extensive repairs are sent to a trusted manufacturer.

A Long Love Affair

Jay Lubeck was introduced to and fell in love with the art of metalsmithing at age 17. He quickly established himself as one of the areas first goldsmiths and maintains a highly regarded reputation for quality and integrity.


Lubeck Legacy

Everybody loves a good legacy story. This is ours.


There's a million ways to say I love you

Say it loudly.

Let the people speak for us

"My now-fiancé went to Jay to have my engagement ring made. It’s fairly simple on paper, but from what I’ve been told, it was anything but. Jay found my fiancé the most perfect and difficult to find diamond and put it in such a stunning setting. Words can’t do it justice. Not a day will go by for the rest of my life that I don’t look at my ring in awe of how unique and beautiful it is. Without a doubt, this is the most gorgeous and precious thing I will ever own, and it never would’ve happened if it were for Jay. Seriously, my fiancé went to every jeweler he could find and none of them could even find an adequate stone. Jay has the contacts and talent to do more than you could even imagine. He’s a blessing!"

Darby - 10/14/2020

"We've gone to Jay for 14+ years now.... He's a masterful artist, a wise sage, and the conversations are fun and honest. We got our wedding rings from Jay, our 10 yr anniversary tennis bracelet and earrings, and a fair number of gorgeous gifts. Getting a good jeweler is like finding a good doctor and mechanic....except Jay's a lot more fun!"

Benjamin Luke, MPH, CCRA - 12/11/2019

"We moved to the area about four years and wanted to find a local jeweler. Finding Jewels by Lubeck in Neptune Beach, was one of our best finds. We have bought new jewelry, and older pieces not only to repaired but brought back to original luster. If you are not sure how to do something, Jay can help by making an informed suggestion . Do yourself a favor, stop by and get to know your local jeweler. You will be glad you did !"

Kathy Pundt - 10/14/2020


Hours and Location

132 Orange Street
Neptune Beach, Florida

Tues, Thurs, Friday: 10am - 6pm
Wednesday: 10am - 5pm
Saturday: 11am - 5pm

We are closed Sunday and Monday

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